ST. LOUIS, MO – OCTOBER 10: St. Louis Ram receiver Isaac Bruce celebrates with the crowd as the game with the San Francisco 49ers comes to an end 10 October, 1999. Bruce had four touchdown catches in the game as the Rams beat the 49ers 42-20 breaking a 17-game losing streak against San Francisco. AFP PHOTO/Peter Newcomb (Photo credit should read PETER NEWCOMB/AFP/Getty Images)